D ROSE 5 BOOST
Introduced with the 2014 NBA season, adidas launched the new D Rose 5 shoe as the first basketball shoe with BOOST technology. The film spotlights the shoe in action on Derrick Rose, whose explosive playing style is perfectly paired with BOOST’s explosive energy return on the court. The video was nationally broadcast through ESPN and various social media.
Agency: Sockeye
CD: Peter Metz
AD: Aaron Johnsen
Writer: Tim Sproul
Director: Manny Bernardez
Editor: Wil Magness
CG: Cardboard Castle
