Kanye adidas product line announcement video
Revealed to an eager crowd of 5000 adidas employees at the 2014 adidas Global Brand Conference in Germany, Kanye’s much anticipated footwear and apparel line was announced as the latest addition to #teamadidas. The custom, 10-year retrospective hype video was created exclusively for a massive 114′ x 21′ auditorium screen. And played just before surprising the audience with Kanye delivering a live performance of various tracks from his ‘Yeezus’ album along with an electrifying speech celebrating his excitement for the launch of the new line.
Agency: Sockeye
CD: Peter Metz
AD: Aaron Johnsen
Writer: Tim Sproul
Producer: Ryan Chrisman
Editor: Deyen Smith
Soundtrack edit: DJ Mick Boogie
KANYE display typography
Collaborating with Cardboard Castle for the 3D graphics, I designed a custom typography animation that acted as a display title screen, revealing its reverse build over the course of the video. And also ran as a loop behind the artist while speaking.
