Bing Elections TV
Bing Elections is a real-time election coverage website. With this video we introduced users to a set of unique tools that enable them to get key information in specific voting areas. From headline topics of interest catered to your specific political leanings, polling and voting locations, to predicting a state’s voting preference by demographic, bing uses search, social, and other relevant data to make intelligent election forecasts. We got lucky and were able to capture some politically savvy people. (And some very not-so-savvy.) Using these raw, “smile moments” we were able to break out from the serious political clutter.
Bing Elections Outtakes
While waiting for client feedback in the edit room, we decided that the outtakes were just too good not to compile into an alternate version. This reveals a side of the sad state of affairs that some people have for our Democratic process. The client loved it and wanted to use it in social channels.