Banner Advertising
“Antarctica”
Echoing the TV, select media placements used the equity of the “4:53 Coors Light Train” to blow through the page. Banner animations ended with a Happy Hour countdown specific to a user’s clock, flashing red if the time was past 4:53, and included a map of nearby locations for an urgent cold one.
Art Director: Aaron Johnsen
Writer: Tim Sproul
“Meatlets”
4:53 Videos
“Shredder”
Part of the “Catch the 4:53 to Happy Hour” campaign, we created a series of day-targeted pre-roll videos and takeover banner ads. Capturing web-surfing desk jockeys, and driving them to a microsite where they could download apps, find nearby happy hour deals, excuses to leave work early and send personalized video invitations to meet up at the bar.
The successful campaign prompted Stuart Elliott, Tech writer for the New York Times, to write an article highlighting our rolling back the clock for an early happy hour.
Art Director: Aaron Johnsen
Writer: Tim Sproul