Maxima “Migration”
Maxima’s first venture into a national :30 branded TV spot, this foundational creative positions them as the product line that doesn’t allow for the fabled “one that got away”. With a very limited production budget, we were able to create something memorable to fishermen that both speaks to the seasonal excitement of the migration, as well as anchors Maxima in their Northwest roots. And when the Fall Chinook and steelhead run is on, you’ll find me at the Deschutes River conducting ongoing research.
Art Director: Aaron Johnsen
Writer: Bill Hollister