BOOST or BUST
What would a world without adidas’ innovative BOOST technology mean for Portland Trail Blazers All-Star point guard Damian Lillard? Without Lillard’s clutch 3 point shot? Without having a perfectly paired shoe with the dynamic energy return in the Crazylight Boost? In the world of ‘Bust,’ Lillard is a popcorn-slinging movie theater lackey being interviewed by Turner Sports sideline reporter, Rachel Nichols. Thankfully, we live in a world where this doesn’t need to become a reality.
Agency: Sockeye
CD: Peter Metz
AD: Aaron Johnsen
Writer: Tim Sproul
Editor: Wil Magness
CG: Cardboard Castle